Your Local Business and Local SEO Services
A good marketing campaign is needed by most businesses today to stay competitive in the market place. If you don’t have a good marketing campaign in place, very few people will notice or see your website, and you can lose out to your competition because of this.
Local SEO is important for small businesses. Things have changed with local SEO and it is no longer the simple thing that it was before.
A good website, listings in local business directories, and a business page on Google was all that was required by local SEO before. Getting a top rank in search engine results pages was not a problem before, and you don’t even have need of an SEO expert to achieve that when it come to search terms for local products.
This no longer works today, and if you want to achieve success, it is important to use the services of a local SEO expert with knowledge on local SEO services. There are a lot of benefits to enjoy if you invest on local SEO services.
This is due to many new changes made in local SERP. Today there are only 3 spots for local business listings, of what used to be seven places on the top positions for local business listings. Since the marketplace is indeed a competitive one, there needs to be more effort put in to get a spot in the local results pages.
If you boost your local SEO, you will surely enjoy a lot more benefits. The reason for this is that today, people also look for local stuff online. Search engines are being used to search for local businesses. Although newspapers were helpful before but today, we simply need to put our location when we make searches in order to target local businesses. If your business is in the local pack for key search terms, then it becomes highly visible. Local businesses would benefit much from this.
Your local SEO can be improved in several ways. You first need to claim your ‘my Business’ page on Google. Then add as much information to it as possible. The business page should have your important information such as your business hours, contact information, business description, product/service description, and some relevant photos of the business. It is best to add as many information as you want your customers to know about your business. With Google, the pages that have good quality information is ranked higher than basic websites.
A lot of small local businesses are realizing the importance of having an online presence. It is not really enough just to have a website. Good local content should be included in your website. In every page of your website, there is a need for local keywords and content specific to your local area. If your business is in different locations, then a page has to be created for every one of these locations.