Color Psychology in Logos
Humans truly love colors. The fascination also does not wane with time. It also conveys messages, evoke emotion and is able to add brilliance towards different things. Color also has a crucial role in logos.
The color of the sun is yellow and it’s easy to understand with why yellow evokes feelings of clarity, optimism and warmth. Also, yellow is a rich color, which often is associated with gold and treasures. The fact that it is so bright, it is able to stand out even at busy surroundings.
Orange is Confidence
Orange is the kind of color to which doesn’t let anyone pass without noticing it. It is able to stand out in a crowd and is confident of becoming the center of attention. Orange also is enthusiastic, creative and youthful. It is likewise a kid-friendly hue. This is very effective when it comes to luring those with a sweet tooth.
Red for Energy Levels
Red is the kind of color that can easily raise your pulse rate through simply looking at it. This is a powerful color which is exciting, warm, urgent and sexy. It is also the color of romance, blood and classic roses. It’s mostly the color being used in the entertainment industry.
Purple is Imagination
Purple is royalty. This actually conjures images of grandeur, opulence and likewise mysticism. This can in fact activates one’s imagination and also enthralls people’s eyes. A brand that uses the color of purple is able to draw customers searching for an experience which is a step away from the ordinary. This color likewise carries a sense of wisdom.
Dependability with Blue
Simply sitting by the ocean on a clear day and staring up the flawless sky is going to let you immediately know that blue is a calming color. This color also signifies mightiness just like the sky and ocean. It also conveys the feelings of dependability, tranquility and strength.
Though earth is a blue planet, it however has a lot of green in it. The green color symbolize serenity and peacefulness and this likewise conveys the idea with growth. Whole foods also takes advantage of it because people associates green with health.
The Elegance and Simplicity of Black and White
The black color symbolizes professionalism and credibility, but this can also be edgy. White is clean and is pure. The use of both color will create a logo to which is timeless and is beautiful.
The psychology of colors is actually a deep subject to which fascinates people.