Online Reputation for your Business: How to Protect It
The reputation of a company is any business’ most valuable asset. If tarnished, you can lose clients and sales. This article displays how negative reviews are not always what they look like and what you can do about it. We are standing or falling on the status of our reputation either in life or in business. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. A reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words, despite everything a business can do. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. Owning up and showing that you are committed to getting it right is what people respects. Your business motives and ethics, will build more confidence because of this.
Often, we take these bad comments as an attack on us personally. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.
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