Law Firm Marketing – Top things to consider when hiring a Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. These restrictions are strictly applicable to lawyers and not other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Consider if the Consultant is a Lawyer as well
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
Flexibility in their Payment Structures
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Your Personality and Personal Preferences Matter
Marketing techniques are several. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. If you do this, you will be following through the marketing efforts from a place of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.