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Selecting Between Online Marketing vs Offline Marketing

In case you are starting a business, there is need to consider having an effective marketing function as well. A business without an effective marketing strategy is mostly likely to fail no matter how good the business may be. In this digital era, there are many ways you can market your business, which dint exist a few years ago. However, you need to determine which of the many options the best way to market your business is and whether they are better than the traditional offline marketing. Here are some of the advantages of using online marketing over offline advertising.

Cost Effectiveness

Online marketing is cheaper as compared to the traditional marketing channels. In offline marketing, you need to have tons of inventory, pay the advertising team and rent advertising space. All these can end up being very costly. On the other hand, in online marketing all you have to do is have the picture and description of goods you are selling and post it online. It is not necessary that you have the physical product in store at the time of online marketing. with online marketing, you can order the product in line with customer orders and hence this relieves more money for other activities.

Customer Base

If you’re paying for marketing you will need to be sure that your advert reaches your target market. However in offline marketing, there’s absolutely no way of telling this. You can’t be sure that people will notice your ad. It’s difficulty for offline marketing to target a specific audience. However in internet marketing, you can send emails to specific audience and chances are that all of them will receive the emails and take action. In social media ads, you can also set who you want to see your ads by age, gender and location. For example, you can target a specific audience of females below 25 based in London. Another important aspect of online marketing is that it has a limitless exposure. You can market your product all over the world within a short period of time and reach a large clientele provided you can avail the goods in such places if needed.

Timing

In offline marketing, you’ll have to make your advert available at the ideal time in the ideal location in order for it to be seen by your target audience. However, for online marketing your advert can be seen at any time of the day when people browse the net. Also, creating an online ad takes a shorter period of time than creating the same for offline marketing. Offline marketing have to be approved by different people before they are aired or displayed and also you have to obtain some kind of licenses.

Target Audience

Suppose you’re marketing a real estate business offline, you will have to start looking for the very best platform to do that specifically. On the other hand, in internet marketing, you can target a specific group in real estate like house hunters. In this case, such engines will allow people searching for home related content to see your ad. You can also outsource your marketing to another advertising agency such as Inbound Real Estate Marketing LLC.

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